Digital marketing

Book Marketing Costs

Once a book is published, you have to market it to get the word out — but that doesn’t mean it needs to be expensive!

Cambria Publishing provides a limited amount of free promotion and some paid for marketing to authors who publish their books with us as well as selling them online through our eCommerce shop.

Free marketing

  • Social media posts to Facebook, Instagram and Pinterest
  • Inclusion in Nielsen book database
  • Inclusion in Ingram trade newsletter
  • Full page in our eCommerce shop
  • Promotion as features in newsletters
  • Notifications to National Libraries

Paid for marketing available

  • Ingram trade advertising
  • Amazon promotion
  • Pinterest promotion
  • Facebook advertising
  • Nielsen Book2Look digital marketing

Self marketing

Some authors also choose to spend independently on their marketing campaigns.

Here’s a selection of book marketing techniques and how much they cost, so you can decide which path(s) to take. You can also hire a marketing professional to do all this for you if you’d prefer to focus on writing. However, keep in mind that it’ll be a lot cheaper to do it yourself.

5 low-cost marketing tactics

1. Promote on social media. Advertise your book on Twitter, Instagram, and any other social accounts you may have. This is particularly effective if you already have a large following! Use plenty of hashtags and try to get other “bookfluencers” to promote you. Cost: free!

2. Market through your blog and mailing list. Similarly, if you have readership on your blog or through a mailing list, you can promote your book there too. The costs are more variable here, depending on your platforms, but we’ll give you some ballpark lower-end numbers. Cost: £50/year for a website on Squarespace or Wix, £9.99/month for a Mailchimp subscription.

3. Facebook advertising. You can run targeted ads on Facebook to people who have indicated an interest in your subject matter. Be warned, however, that the expenses can really rack up. Cost: at least £5/day.

4. Price promotions on Amazon. Many self-publishing authors go through Amazon KDP, and if you enroll in KDP Select, you can do price promotions on your book to attract readers! Cost: free, but your ebook must be Amazon-exclusive for 90 days.

5. Other third-party promotions. Contact book review blogs and promotional services to get other people to spread the word! Book review blogs take free submissions, but most book promotion websites involve some sort of fee. Cost: $0 for a review, $5-$50 for a promotional listing.

Digital Book Marketing Service

Cambria Publishing can now offer its authors ‘Book2Look’ the most advanced digital marketing tool for publishers providing “look inside” functionality to bring your books to life. 

Nielsen Book2Look is a state of the art digital marketing tool which enables your books’ promotional material to be shared digitally. Promote your titles via social media and across the web, allowing a whole new audience to discover your books. Each Book2Look biblet is a streamlined digital presentation of the book which includes features such as readable excerpts, unlimited audio and video clips, multi-format shop links, reviews, book description and much more.

Check out the slide show below that explains its many features.

Photo by Elio Santos on Unsplash

Contact us if you want to know more about or take advantage of this service.

Goodreads: Promoting your book

As part of our series on helping authors market their books, this article is about GoodReads.

The Goodreads Author Program

Become a Goodreads Author

The Goodreads Author Program allows published authors to claim their profile page to promote their book and engage with readers. Once verified, an author profile will include the official Goodreads Author badge, which can be used to tell fans to follow on Goodreads.

Benefits of Claiming a Profile Page

Manage Your Profile

Update your profile picture, write your bio, and fix your book listings—by joining the Goodreads Author Program you’re able to keep the information about yourself up-to-date.

Promote Your Books

Run a giveaway, connect your blog, advertise your books—the Goodreads Author Program gives you access to the marketing tools you need to build buzz around your books.

Interact with Readers

Take questions from readers using Ask The Author, write reviews, and show off your taste in literature. Readers love to learn what books their favorite authors are reading!

Claiming Your Profile

To apply for the Author Program, you can follow these steps when visiting the desktop version of Goodreads:

  1. Sign in or create an account, and then search for your most popular book via ISBN, ASIN, or title.
  2. On the book, click on your author name. Scroll to the bottom of your author profile page.
  3. Click “Is this you? Let us know!” to complete and submit the application.

Already a Goodreads Author? Learn how to use the Author Program effectively on Authors & Advertisers Blog.

BookBub: Promoting your book.

As part of our series on helping authors market their books, this article is about BookBub. Get in touch if you want us to run a marketing campaign using this service. We have found it can be very effective for certain types of books and for reaching new audiences especially when the book is first published. The costs (from £50) are, for our service running the campaigns for you, plus the cost of the ‘pay per clicks’ system used by BookBub. This is controlable by region, reader type, genre and budget limited.

What is BookBub?

For Authors & Publishers: BookBub lets authors and publishers connect with millions of power readers to find new fans and sell more books. The marketing tools can help increase a book’s revenue, boost a book up a bestseller list, hook readers into a series, build new release buzz, grow an author’s following, and more!

How does BookBub work?

Readers join for free by providing their email address and choosing their favorite genres, authors, and retailers at BookBub.com. Once signed up, BookBub alerts them to the limited-time discounts, new releases, and preorders on books matching their preferences. Readers can also browse BookBub.com for customized recommendations from people they trust, like authors, editors, and friends. When they see a book they like, they click through to their book retailer of choice and purchase the book from there.

What kinds of books are selected for BookBub’s Featured Deals?

BookBub features a wide range of books across more than four dozen genres. From mysteries to biographies, romance to cookbooks, children’s books to science fiction, BookBub’s selections represent the best of each category. How does BookBub choose which books to select for Featured Deals? Publishers and authors submit hundreds of book deals every day for consideration. BookBub’s editorial team reviews each of these submissions in detail to determine the best ones, taking into account a number of factors, including the book’s critical acclaim, price point, reader reviews, author background, and cover design. The editorial team evaluates the subject matter of a book based on historical reader reaction for that genre.

How does BookBub make money?

Publishers and authors pay BookBub to use their marketing tools. Fees vary based on the product, the book, and a number of other factors.

Does BookBub sell books?

No. BookBub simply alerts its members to the books that its editorial team selects as the best. Readers purchase and download books from their retailer of choice. BookBub works with all major ebook retailers such as Amazon, Barnes & Noble, Apple Books, and Kobo.


If this of interest to you get in touch! and we can discuss a campaign and suitable budget.


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