Digital Marketing

Digital Book Marketing Service

Cambria Publishing can now offer its authors ‘Book2Look’ the most advanced digital marketing tool for publishers providing “look inside” functionality to bring your books to life. 

Nielsen Book2Look is a state of the art digital marketing tool which enables your books’ promotional material to be shared digitally. Promote your titles via social media and across the web, allowing a whole new audience to discover your books. Each Book2Look biblet is a streamlined digital presentation of the book which includes features such as readable excerpts, unlimited audio and video clips, multi-format shop links, reviews, book description and much more.

Check out the slide show below that explains its many features.

Contact us if you want to know more about or take advantage of this service.

How do readers discover books?

Based on Nielsen’s Books and Consumers data, seeing a book while browsing/searching in a library, shop or catalogue, on a website or device, was still the top discovery method. Books discovered through this method accounted for 29% of all purchases – nearly half of these were books discovered in a bookshop, with just over a third (37%) being via a book website, and ‘other online’ accounting for most of the rest.

Browsing therefore remains a key path to purchase for book buyers – and relies on the appropriate metadata being available to support online browsing, discovery and purchase.

Awareness of the author or series was the next most common way of discovering books – for nearly one in five purchases – with recommendation/review not far behind. Of books discovered through recommendation/review, nearly half (44%) were down to word of mouth recommendation, with discovery online accounting for around two in five of these purchases, and newspaper/magazine reviews or recommendations around one in ten.

Once again we see that information available online, such as a review, plays a key role in book sales – and an increase in the number of descriptive metadata elements attached to a title correlates with higher resulting sales.

The Tinker Girl eBook published

The Tinker Girl by Mhari Matheson.

In ‘The Tinker Girl’, a family saga about women for women, the protagonist Cate, battles against poverty, gender and class to save a highland estate and its people from ruin. The 1899 setting is Kevinishe, a village on the west coast of Scotland, ruled by the MacNishe lairds, their wealth coming from the distilling of a renowned single malt whisky.

The book follows the journey of a self-reliant, spirited orphan girl growing to womanhood, weathering highs and lows in her search for security and a family of her own. Intelligent, determined and focused, she attracts, upsets, and succeeds. She fights industrial and rural poverty, shares the lot of women with their struggle for employment and confronts the rigid social conventions of the era.

To Buy the eBook from Amazon click on the image