Who this book is for?
This book is for anyone who wants or needs to learn how to build their business via networking.
It will save you time, effort and money.
If you are starting out in business and need to find prospects, leads and clients through word of mouth recommendations and referrals then this book is a superb resource to get you going effectively right from the start.
What this book is and is not about
It will give you all the fundamental tools and techniques that you will need: to network successfully on an ad hoc basis, to network successfully at general business events, to select organised networking groups and events, to prepare for organised events, to be effective during the organised events and to purposefully follow-up after all of your networking activity.
It will also give you many hints, tips and strategies about networking best practice as well as what to avoid.
What this book is not about is online networking. It is not about getting prospects or connections via social media, e-mail, websites, blogs, etc… There are many excellent books available covering online marketing.