Business Networking for the Bewildered

Who this book is for?

This book is for anyone who wants or needs to learn how to build their business via networking.

It will save you time, effort and money.

If you are starting out in business and need to find prospects, leads and clients through word of mouth recommendations and referrals then this book is a superb resource to get you going effectively right from the start.

If you have been networking for a while but have seen little return for your efforts, this book will assist you in gaining a better understanding of the aims networking, identify and improve on your weak areas and help you generate more success.

If you are a well-established organisation that wishes to send employee teams out to networking events in order to build the business further, you would do well to ensure that they understand what is expected of them in order to achieve the objectives you set. This book will help them and it will help you.

It is sometimes difficult to promote an intangible service due to the fact that potential clients cannot see the “product” and may take more convincing to buy. Business networking, when done well, is a tremendous way to establish and promote your professional offering, build a solid network of referral contacts and boost your profits.

What this book is and is not about

It will give you all the fundamental tools and techniques that you will need: to network successfully on an ad hoc basis, to network successfully at general business events, to select organised networking groups and events, to prepare for organised events, to be effective during the organised events and to purposefully follow-up after all of your networking activity.

It will also give you many hints, tips and strategies about networking best practice as well as what to avoid.

What this book is not about is online networking. It is not about getting prospects or connections via social media, e-mail, websites, blogs, etc… There are many excellent books available covering online marketing.

Whilst it is fair to say that many of the communication skills and techniques you will learn will be of huge use to you when dealing electronically with your contacts, this book does not aim to cover this area at all other than a mention about follow-up e-mails.

Personally, I prefer the old-fashioned “looking people in the eyes and shaking hands” style of communicating and networking. It is still the best way to get to know people well and for them to get to know you well.


Available in Print, and eBook direct from us or from bookshops and Amazon.

Buy direct from us for the reduced price of £5.99 BUY DIRECT

Cover design by: David Thorpe