Authors write because it is something they are good at and they enjoy doing. The self-published author is quickly learning that writing isn’t the only part of their job any more. If they want people to read what they wrote, and if they want to make money, they are finding out that an author needs to market their book.
Marketing is a dirty word to some, because images of shady car salesmen and telemarketers come to mind. While those are definitely methods people use for marketing and advertising, you do not need to
resort to those tactics. Marketing is simply telling someone about your product, in your case, your books.
A lot of authors think that just because their book is published on places like Amazon that readers will flock to them. This isn’t the case, well, at least not until you start marketing your book. Once you start
generating sales on your own, Amazon (and other sites) will start seeing those sales and their algorithms will begin including your book in lists such as “customers also-bought”, popularity lists, special promos, direct to email messages to their customers, and more! But you, the author, need to get this process started by effectively marketing your book.