BookBub: Promoting your book.

As part of our series on helping authors market their books, this article is about BookBub. Get in touch if you want us to run a marketing campaign using this service. We have found it can be very effective for certain types of books and for reaching new audiences especially when the book is first published. The costs (from £50) are, for our service running the campaigns for you, plus the cost of the ‘pay per clicks’ system used by BookBub. This is controlable by region, reader type, genre and budget limited.

What is BookBub?

For Authors & Publishers: BookBub lets authors and publishers connect with millions of power readers to find new fans and sell more books. The marketing tools can help increase a book’s revenue, boost a book up a bestseller list, hook readers into a series, build new release buzz, grow an author’s following, and more!

How does BookBub work?

Readers join for free by providing their email address and choosing their favorite genres, authors, and retailers at Once signed up, BookBub alerts them to the limited-time discounts, new releases, and preorders on books matching their preferences. Readers can also browse for customized recommendations from people they trust, like authors, editors, and friends. When they see a book they like, they click through to their book retailer of choice and purchase the book from there.

What kinds of books are selected for BookBub’s Featured Deals?

BookBub features a wide range of books across more than four dozen genres. From mysteries to biographies, romance to cookbooks, children’s books to science fiction, BookBub’s selections represent the best of each category. How does BookBub choose which books to select for Featured Deals? Publishers and authors submit hundreds of book deals every day for consideration. BookBub’s editorial team reviews each of these submissions in detail to determine the best ones, taking into account a number of factors, including the book’s critical acclaim, price point, reader reviews, author background, and cover design. The editorial team evaluates the subject matter of a book based on historical reader reaction for that genre.

How does BookBub make money?

Publishers and authors pay BookBub to use their marketing tools. Fees vary based on the product, the book, and a number of other factors.

Does BookBub sell books?

No. BookBub simply alerts its members to the books that its editorial team selects as the best. Readers purchase and download books from their retailer of choice. BookBub works with all major ebook retailers such as Amazon, Barnes & Noble, Apple Books, and Kobo.

If this of interest to you get in touch! and we can discuss a campaign and suitable budget.

Check out our new branded merchandise!

Promoting your book

Marketing and promoting your books and getting reviews is always difficult. There is a new service (see below) that might help with this. Give it a try!


Story Origin

StoryOrigin helps authors securely distribute review copies and free ebooks, plus it offers a community where you can discover and coordinate group promotions and newsletter swaps. It’s still in beta right now and available for free (but it won’t be free forever).

Using Amazon Author Central

About Author Central

We think it is essential for authors to create a profile and an author page on Amazon. Easy to folllow instruction on how to do this from Amazon is repeated here. As the publisher we cannot do this ‘for authors’.

What you can do on Author Central

The Author Page on Amazon provides a handy place for customers to learn about you. Helping readers to get to know you is an effective way to introduce them to—or better educate them about—your books. On the Author Page, essential information about authors is displayed—including bibliographies, biographies, author photos, and even feeds to blog posts.

You use Author Central to personalize the contents of the Author Page dedicated to your books.

Here’s how to start:

  1. Set up your Author Central account if you haven’t already done so.
  2. In Author Central, click the Profile tab. You’ll see sections for adding or changing your biography, photos, videos, speaking or other events, and blog feeds.
  3. Click the add or edit link next to a section. Instructions appear, along with space to add information.

If you don’t add information to a section, that section does not appear on the Author Page. Sections are always available in Author Central so you can add or change the information later.

Getting an Author Page for your books

The creation process for an Author Page starts as soon as you sign up for Author Central. It can take 3 to 5 days for the Author Page to appear on the site. You can begin adding content to an Author Page as soon as you sign up. Once your Author Central account is set up and approved by a publisher, changes appear on the Author Page within 24 hours of the time you add them in Author Central.

Adding or changing content

Enrolling your book in Search Inside the Book

If you hold the copyright and marketing/promotion rights to your book and would like to enroll it in Search Inside, you can enroll it here.

Linking to Amazon’s Author Pages

You should link to the Author Page from your website, because we think the Author Page is a great place for readers to access all editions of your work. You can use your Author Page URL in your profiles on sites like Facebook and Twitter, or promote your Author Page using services such as Google Ads or Facebook Ads, subject to the policies of those advertising service providers.

Using Instagram Stories to Connect with Readers

Instagram is a popular social network with over 1 billion active users on the platform each month. Of those, millions use the Instagram Stories feature every day. Similar to Snapchat, Instagram stories let users capture and share photos, videos, text, and other features that can be viewed in a slideshow format. These stories appear at the top of users’ Instagram feeds and disappear after 24 hours unless the creator saves them to their profile as a “Highlight.”

Authors can take advantage of this engaging feature to reach readers who enjoy scrolling through stories (as opposed to just their feed). With over 32 million posts tagged #bookstagram, it’s clear that Instagram is a social network that authors can use to connect with readers! We recommend experimenting with the many different ways you can use stories to learn how best to engage with your audience. To give you some ideas on the types of stories you can create, we’ve compiled a list of how authors are using Instagram stories in creative ways.

1. Promote a post from your main feed

Using Instagram stories to promote posts is a common strategy. Since posts don’t always show up right away in users’ feeds due to Instagram’s algorithm, a story can help redirect that traffic back to your post.

2. Run book giveaways

Giveaways are a great way to engage with your audience on Instagram. Not only will it incite engagement from your following, but it can attract readers from all over the platform! Typically, accounts running giveaways will have someone enter by either reposting the story or tagging a friend — both of which share your story with a wider audience.

3. Share behind-the-scenes looks your writing process

One of the perks of social media is being able to share more of what happens behind the scenes during the writing process with readers. Instagram stories is a great place to do this, as it is an accessible way to document the process without making a dedicated, highly polished post about it.

4. Share your followers’ posts

Featuring your followers’ stories and posts in your Instagram stories helps create a connection between you and your readers. Many authors use this strategy in order to show reader appreciation, fostering goodwill.

5. Promote an ebook discount

Instagram stories are useful for amplifying your price promotions. Boosting ebook discounts on your Instagram stories can garner more clicks and attention while reaching a wide array of users.

6. Share previews of an upcoming book

Sharing sneak peeks of an upcoming book can generate buzz and excitement among readers. Using Instagram stories to share these sneak peeks is effective as it drives users to your profile and keeps them coming back for more.

7. Recommend another author’s book

Recommending another author’s books can grow your audience and create meaningful engagements between you and your readers. Not only will this build trust between you and your following for book recommendations, but you could potentially earn a shout-out from that author, exposing you and your books to a new audience.

8. Link to your newsletter

An easy way to make sure your Instagram followers stay up-to-date outside of the platform is by linking to your newsletter. This simple act can grow your mailing list and keep fans reminded of when you have new books coming out.

9. Share highlights from an event

Not only can you promote upcoming events on Instagram stories, but you can share highlights from the event as well. Sharing photos and videos of the event can spread awareness of it (which is useful if you’re on a tour, for example) or just make readers want to attend the next one.

10. Start a hashtag for your readers

Starting a hashtag for your readers can help them connect with each other as well as with yourself. It creates a community within Instagram for fans of your work to interact, and it also makes it easy for you to find posts to share to your stories to show your appreciation — all you’ll have to do is see who’s using that hashtag!

11. Ask for your readers’ opinions

Social media is all about interacting and sharing opinions, and Instagram stories have features that make it easy to ask for readers’ opinions. You can use the question and answer function, or even just run a poll! It is an easy and engaging way to get feedback from readers.

12. Share your achievements

Platforms such as Instagram are made for sharing your life with your followers. Using Instagram stories, you can show gratitude and recognition for your achievements, big or small.

13. Host a read-along

To engage on a more intimate level on Instagram, try hosting a read-along! This will allow you to develop closer relationships with your followers by bonding over this shared reading experience.

14. Create a highlight

One of the most useful features on Instagram is the ability to save stories to your profile. While most stories disappear after 24 hours, you can choose to have them stay on your profile in a highlight.