Using Amazon Author Central

About Author Central

We think it is essential for authors to create a profile and an author page on Amazon. Easy to folllow instruction on how to do this from Amazon is repeated here. As the publisher we cannot do this ‘for authors’.

What you can do on Author Central

The Author Page on Amazon provides a handy place for customers to learn about you. Helping readers to get to know you is an effective way to introduce them to—or better educate them about—your books. On the Author Page, essential information about authors is displayed—including bibliographies, biographies, author photos, and even feeds to blog posts.

You use Author Central to personalize the contents of the Author Page dedicated to your books.

Here’s how to start:

  1. Set up your Author Central account if you haven’t already done so.
  2. In Author Central, click the Profile tab. You’ll see sections for adding or changing your biography, photos, videos, speaking or other events, and blog feeds.
  3. Click the add or edit link next to a section. Instructions appear, along with space to add information.

If you don’t add information to a section, that section does not appear on the Author Page. Sections are always available in Author Central so you can add or change the information later.

Getting an Author Page for your books

The creation process for an Author Page starts as soon as you sign up for Author Central. It can take 3 to 5 days for the Author Page to appear on the Amazon.com site. You can begin adding content to an Author Page as soon as you sign up. Once your Author Central account is set up and approved by a publisher, changes appear on the Author Page within 24 hours of the time you add them in Author Central.

Adding or changing content

Enrolling your book in Search Inside the Book

If you hold the copyright and marketing/promotion rights to your book and would like to enroll it in Search Inside, you can enroll it here.

Linking to Amazon’s Author Pages

You should link to the Author Page from your website, because we think the Author Page is a great place for readers to access all editions of your work. You can use your Author Page URL in your profiles on sites like Facebook and Twitter, or promote your Author Page using services such as Google Ads or Facebook Ads, subject to the policies of those advertising service providers.

Using Instagram Stories to Connect with Readers

Instagram is a popular social network with over 1 billion active users on the platform each month. Of those, millions use the Instagram Stories feature every day. Similar to Snapchat, Instagram stories let users capture and share photos, videos, text, and other features that can be viewed in a slideshow format. These stories appear at the top of users’ Instagram feeds and disappear after 24 hours unless the creator saves them to their profile as a “Highlight.”

Authors can take advantage of this engaging feature to reach readers who enjoy scrolling through stories (as opposed to just their feed). With over 32 million posts tagged #bookstagram, it’s clear that Instagram is a social network that authors can use to connect with readers! We recommend experimenting with the many different ways you can use stories to learn how best to engage with your audience. To give you some ideas on the types of stories you can create, we’ve compiled a list of how authors are using Instagram stories in creative ways.

1. Promote a post from your main feed

Using Instagram stories to promote posts is a common strategy. Since posts don’t always show up right away in users’ feeds due to Instagram’s algorithm, a story can help redirect that traffic back to your post.

2. Run book giveaways

Giveaways are a great way to engage with your audience on Instagram. Not only will it incite engagement from your following, but it can attract readers from all over the platform! Typically, accounts running giveaways will have someone enter by either reposting the story or tagging a friend — both of which share your story with a wider audience.

3. Share behind-the-scenes looks your writing process

One of the perks of social media is being able to share more of what happens behind the scenes during the writing process with readers. Instagram stories is a great place to do this, as it is an accessible way to document the process without making a dedicated, highly polished post about it.

4. Share your followers’ posts

Featuring your followers’ stories and posts in your Instagram stories helps create a connection between you and your readers. Many authors use this strategy in order to show reader appreciation, fostering goodwill.

5. Promote an ebook discount

Instagram stories are useful for amplifying your price promotions. Boosting ebook discounts on your Instagram stories can garner more clicks and attention while reaching a wide array of users.

6. Share previews of an upcoming book

Sharing sneak peeks of an upcoming book can generate buzz and excitement among readers. Using Instagram stories to share these sneak peeks is effective as it drives users to your profile and keeps them coming back for more.

7. Recommend another author’s book

Recommending another author’s books can grow your audience and create meaningful engagements between you and your readers. Not only will this build trust between you and your following for book recommendations, but you could potentially earn a shout-out from that author, exposing you and your books to a new audience.

8. Link to your newsletter

An easy way to make sure your Instagram followers stay up-to-date outside of the platform is by linking to your newsletter. This simple act can grow your mailing list and keep fans reminded of when you have new books coming out.

9. Share highlights from an event

Not only can you promote upcoming events on Instagram stories, but you can share highlights from the event as well. Sharing photos and videos of the event can spread awareness of it (which is useful if you’re on a tour, for example) or just make readers want to attend the next one.

10. Start a hashtag for your readers

Starting a hashtag for your readers can help them connect with each other as well as with yourself. It creates a community within Instagram for fans of your work to interact, and it also makes it easy for you to find posts to share to your stories to show your appreciation — all you’ll have to do is see who’s using that hashtag!

11. Ask for your readers’ opinions

Social media is all about interacting and sharing opinions, and Instagram stories have features that make it easy to ask for readers’ opinions. You can use the question and answer function, or even just run a poll! It is an easy and engaging way to get feedback from readers.

12. Share your achievements

Platforms such as Instagram are made for sharing your life with your followers. Using Instagram stories, you can show gratitude and recognition for your achievements, big or small.

13. Host a read-along

To engage on a more intimate level on Instagram, try hosting a read-along! This will allow you to develop closer relationships with your followers by bonding over this shared reading experience.

14. Create a highlight

One of the most useful features on Instagram is the ability to save stories to your profile. While most stories disappear after 24 hours, you can choose to have them stay on your profile in a highlight.

How do readers discover books?

Based on Nielsen’s Books and Consumers data, seeing a book while browsing/searching in a library, shop or catalogue, on a website or device, was still the top discovery method. Books discovered through this method accounted for 29% of all purchases – nearly half of these were books discovered in a bookshop, with just over a third (37%) being via a book website, and ‘other online’ accounting for most of the rest.

Browsing therefore remains a key path to purchase for book buyers – and relies on the appropriate metadata being available to support online browsing, discovery and purchase.

Awareness of the author or series was the next most common way of discovering books – for nearly one in five purchases – with recommendation/review not far behind. Of books discovered through recommendation/review, nearly half (44%) were down to word of mouth recommendation, with discovery online accounting for around two in five of these purchases, and newspaper/magazine reviews or recommendations around one in ten.

Once again we see that information available online, such as a review, plays a key role in book sales – and an increase in the number of descriptive metadata elements attached to a title correlates with higher resulting sales.