Book reviews

Getting your book reviewed

A new service for Cambria authors

Especially in the US, publishers and authors promote their books by getting them reviewed. The premier service for this, also now available in the UK, is NetGalley. We have provided some information about their service below. If you are interested in having your book reviewed by the NetGalley system contact us. If you wish to be a reviewer yourself contact them direct (see below).

For why we think reviews are important, read our previous post on this subject.

About NetGalley

NetGalley helps publishers and authors promote digital review copies to book advocates and industry professionals. Publishers make digital review copies and audiobooks available for the NetGalley community to discover, request, read, and review.

NetGalley for publishers

Publishers (like ourselves!) use NetGalley to build buzz, receive feedback and reviews, and discover early trends. The platform connects publishers with reviewers, librarians, booksellers, media, and educators who discover new books on NetGalley and recommend them to their audiences. These book advocates and industry professionals can join and use NetGalley at no cost.

NetGalley is an industry-standard service that delivers secure digital files to approved readers and coordinates closely with publishers on targeted promotions to the hundreds of thousands of members using the site. Publishers receive requests to access their books from NetGalley members in exchange for feedback. Publishers can also invite their own contacts to read their books using a pre-approved link. Members can access their approved books and audiobooks on the free NetGalley Shelf app, or other supported devices and apps. In addition to offering a platform for publishers to connect with a vibrant community of readers and influencers, NetGalley also provides actionable data to help publishers draw correlations between their own efforts and reader engagement. They also work with marketing and PR firms, as well as other groups who manage book promotions.

Publishers pay a set-up fee and a monthly subscription rate depending on the number of active books on the site.

NetGalley for readers

NetGalley helps influential readers discover and recommend new books to their audiences. If you are a reviewer, blogger, librarian, bookseller, educator, journalist or other member of the media, you can use NetGalley for free to request, read, and recommend books before they are published.

Your reviews and feedback are essential to publishers and other readers!

Publishers tend to approve requests from members who have a history of providing feedback for books they’ve accessed, and who can demonstrate their reach as an early influencer or reviewer. Members improve their chances of getting approved for more books by providing meaningful reviews, by connecting their accounts to verified industry organizations (ALA, ABA, ALIA (AU), and others), and linking to their blogs, social and Goodreads accounts. Read the guidelines on how to get approved.

Members can access their approved books and audiobooks on the free NetGalley Shelf app, or other supported devices and apps.

Writing advice

Writing Advice

We are often asked for advice on writing. We also get many proposals or outlines for books that have not yet been written asking if a book on a particular topic or theme would be of interest. Our usual answer to this is that we are editors, publisher and distributor of books, not authors (or critics!). Although we have a fair idea of what makes a ‘good’ or marketable book, the vocation/art of actually writing is not really part of what we do or aspire to do.

Notwithstanding the above, we do want to help authors or those that want to write so we have compiled a large list of advice articles on our Pinterest page. Pick one or more that might help you with your writing.

Of course, when you’ve finished, send us the manuscript and we can see if we can help you publish and get your book in front of readers!

Digital marketing

Book Marketing Costs

Once a book is published, you have to market it to get the word out — but that doesn’t mean it needs to be expensive!

Cambria Publishing provides a limited amount of free promotion and some paid for marketing to authors who publish their books with us as well as selling them online through our eCommerce shop.

Free marketing

  • Social media posts to Facebook, Instagram and Pinterest
  • Inclusion in Nielsen book database
  • Inclusion in Ingram trade newsletter
  • Full page in our eCommerce shop
  • Promotion as features in newsletters
  • Notifications to National Libraries

Paid for marketing available

  • Ingram trade advertising
  • Amazon promotion
  • Pinterest promotion
  • Facebook advertising
  • Nielsen Book2Look digital marketing

Self marketing

Some authors also choose to spend independently on their marketing campaigns.

Here’s a selection of book marketing techniques and how much they cost, so you can decide which path(s) to take. You can also hire a marketing professional to do all this for you if you’d prefer to focus on writing. However, keep in mind that it’ll be a lot cheaper to do it yourself.

5 low-cost marketing tactics

1. Promote on social media. Advertise your book on Twitter, Instagram, and any other social accounts you may have. This is particularly effective if you already have a large following! Use plenty of hashtags and try to get other “bookfluencers” to promote you. Cost: free!

2. Market through your blog and mailing list. Similarly, if you have readership on your blog or through a mailing list, you can promote your book there too. The costs are more variable here, depending on your platforms, but we’ll give you some ballpark lower-end numbers. Cost: £50/year for a website on Squarespace or Wix, £9.99/month for a Mailchimp subscription.

3. Facebook advertising. You can run targeted ads on Facebook to people who have indicated an interest in your subject matter. Be warned, however, that the expenses can really rack up. Cost: at least £5/day.

4. Price promotions on Amazon. Many self-publishing authors go through Amazon KDP, and if you enroll in KDP Select, you can do price promotions on your book to attract readers! Cost: free, but your ebook must be Amazon-exclusive for 90 days.

5. Other third-party promotions. Contact book review blogs and promotional services to get other people to spread the word! Book review blogs take free submissions, but most book promotion websites involve some sort of fee. Cost: $0 for a review, $5-$50 for a promotional listing.

Digital Book Marketing Service

Cambria Publishing can now offer its authors ‘Book2Look’ the most advanced digital marketing tool for publishers providing “look inside” functionality to bring your books to life. 

Nielsen Book2Look is a state of the art digital marketing tool which enables your books’ promotional material to be shared digitally. Promote your titles via social media and across the web, allowing a whole new audience to discover your books. Each Book2Look biblet is a streamlined digital presentation of the book which includes features such as readable excerpts, unlimited audio and video clips, multi-format shop links, reviews, book description and much more.

Check out the slide show below that explains its many features.

Photo by Elio Santos on Unsplash

Contact us if you want to know more about or take advantage of this service.