As part of our series on helping authors market their books, this article is about BookBub. Get in touch if you want us to run a marketing campaign using this service. We have found it can be very effective for certain types of books and for reaching new audiences especially when the book is first published. The costs (from £50) are, for our service running the campaigns for you, plus the cost of the ‘pay per clicks’ system used by BookBub. This is controlable by region, reader type, genre and budget limited.
What is BookBub?
For Authors & Publishers: BookBub lets authors and publishers connect with millions of power readers to find new fans and sell more books. The marketing tools can help increase a book’s revenue, boost a book up a bestseller list, hook readers into a series, build new release buzz, grow an author’s following, and more!
How does BookBub work?
Readers join for free by providing their email address and choosing their favorite genres, authors, and retailers at BookBub.com. Once signed up, BookBub alerts them to the limited-time discounts, new releases, and preorders on books matching their preferences. Readers can also browse BookBub.com for customized recommendations from people they trust, like authors, editors, and friends. When they see a book they like, they click through to their book retailer of choice and purchase the book from there.
What kinds of books are selected for BookBub’s Featured Deals?
BookBub features a wide range of books across more than four dozen genres. From mysteries to biographies, romance to cookbooks, children’s books to science fiction, BookBub’s selections represent the best of each category. How does BookBub choose which books to select for Featured Deals? Publishers and authors submit hundreds of book deals every day for consideration. BookBub’s editorial team reviews each of these submissions in detail to determine the best ones, taking into account a number of factors, including the book’s critical acclaim, price point, reader reviews, author background, and cover design. The editorial team evaluates the subject matter of a book based on historical reader reaction for that genre.
How does BookBub make money?
Publishers and authors pay BookBub to use their marketing tools. Fees vary based on the product, the book, and a number of other factors.
Does BookBub sell books?
No. BookBub simply alerts its members to the books that its editorial team selects as the best. Readers purchase and download books from their retailer of choice. BookBub works with all major ebook retailers such as Amazon, Barnes & Noble, Apple Books, and Kobo.
If this of interest to you get in touch! and we can discuss a campaign and suitable budget.
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