Digital marketing

Book Marketing Costs

Once a book is published, you have to market it to get the word out — but that doesn’t mean it needs to be expensive!

Cambria Publishing provides a limited amount of free promotion and some paid for marketing to authors who publish their books with us as well as selling them online through our eCommerce shop.

Free marketing

  • Social media posts to Facebook, Instagram and Pinterest
  • Inclusion in Nielsen book database
  • Inclusion in Ingram trade newsletter
  • Full page in our eCommerce shop
  • Promotion as features in newsletters
  • Notifications to National Libraries

Paid for marketing available

  • Ingram trade advertising
  • Amazon promotion
  • Pinterest promotion
  • Facebook advertising
  • Nielsen Book2Look digital marketing

Self marketing

Some authors also choose to spend independently on their marketing campaigns.

Here’s a selection of book marketing techniques and how much they cost, so you can decide which path(s) to take. You can also hire a marketing professional to do all this for you if you’d prefer to focus on writing. However, keep in mind that it’ll be a lot cheaper to do it yourself.

5 low-cost marketing tactics

1. Promote on social media. Advertise your book on Twitter, Instagram, and any other social accounts you may have. This is particularly effective if you already have a large following! Use plenty of hashtags and try to get other “bookfluencers” to promote you. Cost: free!

2. Market through your blog and mailing list. Similarly, if you have readership on your blog or through a mailing list, you can promote your book there too. The costs are more variable here, depending on your platforms, but we’ll give you some ballpark lower-end numbers. Cost: £50/year for a website on Squarespace or Wix, £9.99/month for a Mailchimp subscription.

3. Facebook advertising. You can run targeted ads on Facebook to people who have indicated an interest in your subject matter. Be warned, however, that the expenses can really rack up. Cost: at least £5/day.

4. Price promotions on Amazon. Many self-publishing authors go through Amazon KDP, and if you enroll in KDP Select, you can do price promotions on your book to attract readers! Cost: free, but your ebook must be Amazon-exclusive for 90 days.

5. Other third-party promotions. Contact book review blogs and promotional services to get other people to spread the word! Book review blogs take free submissions, but most book promotion websites involve some sort of fee. Cost: $0 for a review, $5-$50 for a promotional listing.

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