How do readers discover books?

Based on Nielsen’s Books and Consumers data, seeing a book while browsing/searching in a library, shop or catalogue, on a website or device, was still the top discovery method. Books discovered through this method accounted for 29% of all purchases – nearly half of these were books discovered in a bookshop, with just over a third (37%) being via a book website, and ‘other online’ accounting for most of the rest.

Browsing therefore remains a key path to purchase for book buyers – and relies on the appropriate metadata being available to support online browsing, discovery and purchase.

Awareness of the author or series was the next most common way of discovering books – for nearly one in five purchases – with recommendation/review not far behind. Of books discovered through recommendation/review, nearly half (44%) were down to word of mouth recommendation, with discovery online accounting for around two in five of these purchases, and newspaper/magazine reviews or recommendations around one in ten.

Once again we see that information available online, such as a review, plays a key role in book sales – and an increase in the number of descriptive metadata elements attached to a title correlates with higher resulting sales.


Book launch – Notsogreatdictator

We attended the launch of a new book by Notsogreatdictator at a well-attended event in Cinema&Co in Swansea. He read some extracts from the book showed some slides, was interviewed by Rosie Williams and signed copies. The book can be purchased  HERE , Amazon or from any good bookshop. 
ISBN: 978-1-9164532-8-9

Book Launch. Joy Ogeh-Hutfield

We attended the launch of Joy Ogeh-Hutfield’s new book of poems Reflections of the Soul in which she expresses her inner battles and frustrations with the world, its systems and its people – dark, challenging and exciting times that give a voice to the poetry in her soul. At a well-attended event in the Dragon Hotel in Swansea, she recited several poems from the book which can be purchased  HERE or from any good bookshop. 
ISBN: 978-1-9996129-4-8